This is not business as usual, face to face activity remains paused until further notice. We are now on Zoom.




As consumer awareness continues to grow, brands are starting to recognise the impact environmental footprint can have on product success.


We provide sustainable packaging expertise.


We specialise in the creation and refinement of your plastic and environmental strategy*,  packaging solutions, support with evolution, procurement and supply and the delivery of workshops to educate your team and promote staff engagement.


For the broader business community we introduce sustainable business management, debunk myths and provide strategic direction as you buildbackbetter.

*considerate of waste hierarchy, circularity, PRNs, plastic tax, EPR reforms, recycling infrastructure, EU and .GOV legislation and UN Sustainable Development Goals (SDGs).

Explore your sustainable potential.
The waste management hierarchy indicates an order of preference for action to reduce and manage waste from most favorable to least favorable actions, often referred to as ‘Lansink’s Ladder* after its creator Ad Lansink. First published in 1979.


When considering your packaging choices, this is where we begin.

*we have added the remove step to the original as it helps drive debate further, particularly around peripheral and purely aesthetic packaging components.

lansinks ladder
The UN Sustainable Development Goals are the blueprint to achieve a better and more sustainable future for all. Set by the UN General Assembly in 2015 they address the global challenges we face, including those related to poverty, inequality, climate change, environmental degradation, peace and justice. The 17 Goals are all interconnected, and in order to leave no one behind, focus is on achievement by 2030.

“We have a rare and short window of opportunity to rebuild our world for the better and therefore we need to focus more than ever to ensure that our post-COVID strategies, goals and plans fully integrate the SDGs to create a strong and more resilient world.”

António Guterres
United Nations

  • Paul worked with us on a consultative basis and has been instrumental in shaping the packaging strategy for the whole business, focusing on reducing plastics throughout our supply chain. Paul worked with key staff within the business and was able to successfully coach our commercial team to develop their interactions with key retail customers and his approach has brought a new level of insight and expertise.
    Flamingo.netZeri James, Group HR Director
  • Paul was a pleasure to work with. No question was too niche, and his answers were backed by thorough research and further feedback. We would happily work together again in the future.
    Jon Kallus
    Jon KallusFounder, Joe Projects
  • It was a pleasure to work with Paul for the initial launch of Pursu in accredited home compostable packaging. Paul has in depth knowledge of packaging and print and was able to articulate technical packaging process' in simple terms and help deliver a fantastic result.
    Sanjay Soni
    Sanjay SoniFounder, Pursu
  • I worked with Paul on a very complex project regarding the home compostable packaging of our biscuit bags. In a project with so many hurdles, the best thing about Paul was he was solution oriented, without compromising any quality. it was really great working with him.
    Siddhi Mehta
    Siddhi MehtaFounder, Rhythm 108