colour
Colour increases brand
recognition by 80%
For retailers, shopping is the art of persuasion, so when marketing new products it is crucial to consider the importance that consumers place on visual appearance. Colour and consistency is key across all touchpoints.
85%
of shoppers cite colour as their primary reason for buying a particular product.
93%
of shoppers consider visual appearance over all other factors.
80%
Increase in brand recognition by use of colour.
Source: Shun Yin Lam, “The Effects of Store Environment on Shopping Behaviors: a Critical Review”
Support for your business with pre press, on press and post press technical services to ensure corporacy and brand equity across all touchpoints.
For Brands
- Full brand guardianship
- Brand and style guideline creation
- Press approval support
- Press predicted colour proofs
- Printer selection and certification
- Colour accurate physical mockups
- Wet proofs to demonstrate finish & effects
- Swatch creation for special colours
- Digital colour communication using CxF
For Printers
- Technical support
- Press fingerprint / characterisation / profile management
- Spectro training
- Print analysis
- Printer training on iQC, Colorcert & Alwan products
- Print Quality Management
- Press and printer performance validation
- Printer Certification
- Colour managed GMG Epson Proofs
- Vendor management and support
- Supply chain auditing
- Independent conflict resolution
- Audit services. Receipt of artwork to first run
- Colour workshops and staff training
For Agencies
- Support with colour and packaging expertise
- Brand and style guideline creation
- Press approval services
- Press predicted colour proofs
- Colour accurate physical mockups
- Wet proofs to demonstrate finish & effects
- Swatch creation for special colours
- Printer Certification
- Digital preflight service
- Digital colour communication using CxF
- Colour workshops and staff training
- Paul worked with us on a consultative basis and has been instrumental in shaping the packaging strategy for the whole business, focusing on reducing plastics throughout our supply chain. Paul worked with key staff within the business and was able to successfully coach our commercial team to develop their interactions with key retail customers and his approach has brought a new level of insight and expertise.Flamingo.netZeri James, Group HR Director
- Paul was a pleasure to work with. No question was too niche, and his answers were backed by thorough research and further feedback. We would happily work together again in the future.Jon KallusFounder, Joe Projects
- It was a pleasure to work with Paul for the initial launch of Pursu in accredited home compostable packaging. Paul has in depth knowledge of packaging and print and was able to articulate technical packaging process' in simple terms and help deliver a fantastic result.Sanjay SoniFounder, Pursu
- I worked with Paul on a very complex project regarding the home compostable packaging of our biscuit bags. In a project with so many hurdles, the best thing about Paul was he was solution oriented, without compromising any quality. it was really great working with him.Siddhi MehtaFounder, Rhythm 108
