colour
Colour increases brand
recognition by 80%
For retailers, shopping is the art of persuasion, so when marketing new products it is crucial to consider the importance that consumers place on visual appearance. Colour and consistency is key across all touchpoints.
85%
of shoppers cite colour as their primary reason for buying a particular product.
93%
of shoppers consider visual appearance over all other factors.
80%
Increase in brand recognition by use of colour.
Source: Shun Yin Lam, “The Effects of Store Environment on Shopping Behaviors: a Critical Review”
Support for your business with pre press, on press and post press technical services to ensure corporacy and brand equity across all touchpoints.
For Brands
- Full brand guardianship
- Brand and style guideline creation
- Press approval support
- Press predicted colour proofs
- Printer selection and certification
- Colour accurate physical mockups
- Wet proofs to demonstrate finish & effects
- Swatch creation for special colours
- Digital colour communication using CxF
For Printers
- Technical support
- Press fingerprint / characterisation / profile management
- Spectro training
- Print analysis
- Printer training on iQC, Colorcert & Alwan products
- Print Quality Management
- Press and printer performance validation
- Printer Certification
- Colour managed GMG Epson Proofs
- Vendor management and support
- Supply chain auditing
- Independent conflict resolution
- Audit services. Receipt of artwork to first run
- Colour workshops and staff training
For Agencies
- Support with colour and packaging expertise
- Brand and style guideline creation
- Press approval services
- Press predicted colour proofs
- Colour accurate physical mockups
- Wet proofs to demonstrate finish & effects
- Swatch creation for special colours
- Printer Certification
- Digital preflight service
- Digital colour communication using CxF
- Colour workshops and staff training
