Our Mission

To help brand owners, agencies and printers realise their packaging potential.

Through our pactential™ programme we help you embed packaging provenance and authenticity and ensure your packaging creates distinctive visual and sensorial brand assets.

Through our sustential™ programme we specialise in the creation or refinement of your sustainable packaging strategy and provide expertise with your business specific packaging challenges considerate of circularity, legislation, recycling infrastructure and the UN Sustainable Development Goals (SDGs).

Founder Bio

Paul Horton is an award winning independent print & packaging consultant on a mission to help brand owners, agencies & printers realise their packaging potential.

Paul Horton HeadshotGraduating with a BA (Hons) in Industrial Design and PGCert in Product Design Strategy and Digital Prototyping Paul held a variety of creative roles before arriving in the packaging sector. With a designers appreciation of form and function his love for it was instant.

Honing his craft over 20 years in a variety of creative, technical and senior packaging roles spanning the UK, Europe and Australasia.

Working for some of the worlds largest and most innovative packaging companies developing print and packaging solutions for iconic brands including Warburtons, M&S, Müller and PepsiCo, bridging the gap between client and printer and bringing products to life on shelf harnessing the latest technologies available.

Highly skilled in strategy, ideation, process mapping, process improvement, print innovation, flexible packaging, colour management, pre press, workflows and automation, NLP, brand guardianship and the development, commercialisation and industrialisation of accredited sustainable packaging solutions.

Highlights during Pauls career include being the first wide web flexible printer in the UK to be awarded ESKO HD Certification, a myriad of awards spanning over a decade for ‘technical innovation’ and ‘print quality’ and sharing expertise as keynote speaker at various workshops and events around the world.

Cutting Edge Projects

Fixed Colour Palette (FCP) Printer Pilot
Sensorial | Haptic | Tactile Print

Instrumental in the development, promotion and market uptake of fixed colour palette (FCP) in the UK and transition into flexo from gravure for a host of recognised household brands.

Paul was key member of a team which led the pilot and rollout of cloud based colour management for several leading retailers and the industrialisation of a no. of sensorial print effects to enhance shelf appeal.

In his previous role at Parkside Paul led the graphics team across UK & Asia, supporting NPD and operations with expertise, with a forensic approach to the development of print, process improvement and innovative and sustainable packaging solutions centred around the consumer*

” Last year I setup brandprintcolour™️. A consultancy focused on helping you realise your packaging potential.

Whether upskilling staff through training and workshop activity, optimising press make ready and increasing OEE,  improving print and colour consistency or developing your packaging roadmap.

and for the broader business community through our sustential™️ workshop debunking myths, implementing office SUP (single use plastic) policy, educating on recycling, introducing circular thinking… all underpinned by best practise.”

*holding a pivotal role in the development and succesful launch of  ‘world first’ home compostable packs for Percol Coffee featuring EN13432 TUV accreditation and the ‘Plastic Free’ Trustmark and Two Farmers Crisps for their first to market accredited home compostable crisp pack.

STEM Ambassador

STEM Ambassador

Through membership of the BPIF Founders4Schools and STEM Ambassador initiatives I am fortunate to be able to connect with Generation Z and inspire the next generation of print and packaging professionals.

” Paul is an enigma “ – I recall my form tutor saying to my parents during one parents evening many years ago. ” on one day he could achieve an A, on another well… ” Something which still resonates and played a part in propelling me forward (with a bit of a kick from home) to avoid the… and then Uni and then a Masters, well 1/2 a masters and then poached off the course and into the big wide world following my passion for design and technology.

Pilot, Astronaut, Packaging…*

*The packaging sector is a key contributor to the UK economy often outperforming the FTSE 100 and set to be a trillion dollar industry (globally) by 2020.

Source: Smithers PIRA

  • Paul was a pleasure to work with. No question was too niche, and his answers were backed by thorough research and further feedback. We would happily work together again in the future.
    Jon KallusFounder, Joe Projects
  • It was a pleasure to work with Paul for the initial launch of Pursu in accredited home compostable packaging. Paul has in depth knowledge of packaging and print and was able to articulate technical packaging process' in simple terms and help deliver a fantastic result.
    Sanjay SoniFounder, Pursu
  • I worked with Paul on a very complex project regarding the home compostable packaging of our biscuit bags. In a project with so many hurdles, the best thing about Paul was he was solution oriented, without compromising any quality. it was really great working with him.
    Siddhi MehtaFounder, Rhythm 108